This article makes me laugh. 

The POM pomegranate folks did indeed spend $25-million in medical research on their pomegranates.  They spent that instead of advertising then made sure the results were published in various medical journals which actually gave them even better advertising than they ever could have wished for.  What they don’t tell you is that the results would be identical if you substituted almost any other citrus fruit. 

I’m not saying you shouldn’t have pomegranates – it’s all goodness, but don’t be fooled by the hype.